Tools of online PR

Public relations pave an effective platform for the companies to reach the customers directly. Now the old laws of marketing i.e. 4ps   price, promotion place, and product does no longer exist.  Emergence public relations made the companies not to concentrate on segmentation of marketing. And traditional marketing strategies are almost vanished and target audience has become smart and they know what they need. The online pr enabled the customers to surf the internet to know the complete information about the product needed by them.  The five tools of digital marketing include
• Search Engine optimization
• Social media
• Blogging
• Digital assets
• Search and social media monitoring